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Online Courses

Course Description

JOUR 202 - Princ Advertising & Brand Comm

Class Session: Monday, January 11, 2021 - Wednesday, May 05, 2021

Credit: 3 semester hours of credit

Instructor: William Reichert

Term: Spring 2021


Course Description

An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulation, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.

College

IC - Information & Communications

Level

Undergraduate

Section

001

Instructional Method

DWEB
100% Web Asynchronous

CRN

40662

Restrictions

CAMPUSICOL - USC Columbia
FOSALLI601A - Mass Communications
FOSALLI610A - Advertising

Information is accurate as of October 25, 2021 (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.



Contact Office of Distributed Learning



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