What to Expect
Each year, a South Carolina student team faces a real client challenge and tough competitors from across the country. We call it Ad Team. The competition provides a case study outlining a brand's history and its current advertising situation. Then, go! Students research the brand and its competition, identify problems, analyze issues and dig for insights. Team members organize, execute and present a complete integrated communications campaign ??" from situation analysis to marketing strategy, ideas from creative strategy to execution, concepts for traditional and nontraditional media, sales promotions and public relations, a budget, and post-campaign analysis.