|Name:||Dr. Sang-Eun Byun|
|College:||Hospitality, Retail, and Sport Management|
|Building:||Carolina Coliseum, Room 4010F|
|Research Interests:||Consumer psychology and decision-making in offline/online retail environments; Strategies for customer engagement/experience creation; Fast fashion and limited availability strategies; Consumer price and value perceptions; Retail industry analysis in the national/international markets; Strategies for CSR communication; Small business and entrepreneurship; Cross-cultural marketing and consumer research|
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