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Undergraduate Research

Faculty Information

Name: Dr. Sang-Eun Byun
Phone: 803-777-3098
Campus: Columbia
College: Hospitality, Retail, and Sport Management
Department: Retailing
Building: Carolina Coliseum, Room 4010F
Position: Associate Professor
Research Interests: Consumer psychology and decision-making in offline/online retail environments; Strategies for customer engagement/experience creation; Fast fashion and limited availability strategies; Consumer price and value perceptions; Retail industry analysis in the national/international markets; Strategies for CSR communication; Small business and entrepreneurship; Cross-cultural marketing and consumer research
Faculty Profile


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