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Undergraduate Research

Faculty Information

Name: Dr. Kevin Kam Fung So
Phone: 803-777-7620
Campus: Columbia
College: Hospitality, Retail, and Sport Management
Department: Hotel, Restaurant, and Tourism Management
Building: Carolina Coliseum, Room 1011-C
Position: Associate Professor and Research Associate; SmartState Center of Economic Excellence in Tourism
Research Interests: Services marketing and service brand management; service experience, customer engagement, electronic word-of-mouth, brand loyalty, internal branding in the tourism and hospitality industries; advanced quantitative research methods and analysis
Faculty Profile

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