|Name:||Dr. Kevin Kam Fung So|
|College:||Hospitality, Retail, and Sport Management|
|Department:||Hotel, Restaurant, and Tourism Management|
|Building:||Carolina Coliseum, Room 1011-C|
|Position:||Associate Professor and Research Associate; SmartState Center of Economic Excellence in Tourism|
|Research Interests:||Services marketing and service brand management; service experience, customer engagement, electronic word-of-mouth, brand loyalty, internal branding in the tourism and hospitality industries; advanced quantitative research methods and analysis|
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