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Campus Departments

Please take some time to review our various partnership levels and determine which partnership best suits the needs of your on-campus department.

Partner requests are closed.

Please check back in the near future for updates. Current levels listed below are based on the 2021 Orientation year and are subject to change for 2022.

Partnership Levels

Entry Level (no charge)

  • One (1) page layout (content provided by the partner and abides by ONSO design elements) in the Garnet Guide distributed to all new students and parents
  • Table at the Resource Fair during each Summer Orientation session: May - August

Gamecock Level (Varies)

For partners who have selected the entry level: 

  • Partners can have the option of choosing any of the package add-ons to increase their marketing reach. Please see " Package Add-Ons" section below. 

For partners who are not interested in the Entry Level: 

  • Partners can have the option of choosing any items a-la-carte style. Please see “Package Add-Ons” section below.

Spur Level ($1,250)

  • Increase to a two (2) page layout (content provided by the partner and abides by ONSO design elements) in the Garnet Guide distributed to all new students and parents
  • Table at the Resource Fair during each Summer Orientation session: May - August
  • Promotional opportunity on our website identifying your department/organization's name as a partner
  • Department/Organization name on all Orientation program schedules for students and guests (if in-person)
  • Personalized PowerPoint slide shown prior to opening session during all Orientation programs (if in-person)

Garnet Level ($3,000)
All the benefits of the Spur Level, plus:

  • Unique promotional opportunity (first come, first serve availability) for student or parent/guest bags, pens, or your own item
  • Your logo on the inside-cover of the Garnet Guide to recognize partnership

Package Add-Ons

Partners have the option of choosing any of the following add-on options. While these are not required, we have found many partners enjoy these additional marketing opportunities:

  • Additional Garnet Guide Pages
    • Half Page: $300
    • Full Page: $550
    • Two Page: $1050
  • Additional PowerPoint Slides: 
    • One Slide: $200
    • Two Slides: $300
    • Three Slides: $400

Additionally, if you would like to have your PowerPoint slides or Garnet Guide spreads designed by our office, we are now offering this service for a “Design Fee”. This fee will be incurred upon request and may increase depending on the intricacy or demands of the design. Please note that requesting any changes or edits from previous Garnet Guide spreads and slides will result in a fee. Unless otherwise requested, all partners are responsible for producing their own spreads and PowerPoint slides according to our guidelines.

  • Garnet Guide Design Fee
    • Half Page: $100
    • Full Page: $150
    • Two Page: $300
  • PowerPoint Slide Design Fee
    • $50 fee per slide

Advertising Options

Various advertising options are available, depending on your partnership type and budget. The Orientation Resource Fair and the Garnet Guide are two of the best opportunities to get your message to our students and their families.

Garnet Guide

The Garnet Guide is a publication that serves as the newcomer’s roadmap for their first year of college.  Students and families alike utilize the Garnet Guide throughout Orientation and beyond to navigate campus and connect with the Columbia community. This guide is distributed to every new student and family member that attends Orientation as well as several campus partners.

Impact Opportunity:

  • Print and Electronic Copy
  • Given to 8500+ students, 6000+ family members, 80+ campus members, 50+ student leaders

Orientation Resource Fair

The Resource Fair occurs during every Orientation session. This is a great way to interact directly with new students and families. Through an interactive atmosphere, the Resource Fair provides you with opportunities to share your services directly with our guests.

Impact Opportunity:

  • Direct (in-person or virtual) Contact
  • Potential of 450+students and 400+ family member per day (during freshman sessions)

Orientation Leaders

Orientation Leaders serve as representatives for the University of South Carolina. They assist new students and families by providing advice and insight into the city of Columbia. They often share favorite restaurants, businesses, and things to do in Columbia with our guests. By interacting with our Orientation Leaders, you have the opportunity to highlight your business and share specific talking points which you would like them to share with our new students and families.

Welcome Slides

Welcome Slides are opportunities that will occur only if Orientation is in a face-to-face, in-person format.

Welcome Slides are shown prior to every Orientation day. This means that out of a total of 13 two-day sessions, your slides are seen a minimum of 26 times in addition to our transfer sessions. There is no other formal programming occurring during this time.

Impact Opportunity:

  • Visual Opportunity

  • Seen by all orientation attendees (8500+ students, 6000+ family members, 50+ student leaders)

  • 31 opportunities to be seen throughout Summer Orientation Sessions alone (includes freshman and transfer)


Orientation advertisements will be for students admitted Summer 2021, Fall 2021, and Spring 2022. Please consider this when designing an advertisement for your department or organization.

Items to Consider:

  • Family members are also likely to use the Garnet Guide and refer to it post-Orientation. Consider not only students but also families as target audiences.
  • Consider what messages are relevant to a new student in their first year and during Orientation.
  • Think of the Garnet Guide as a “Handbook to South Carolina” that students can utilize during their first-year. While your spread should not be text-heavy, it should contain relevant information in a digestible manner.
  • Images utilized in your spread should supplement the information in the text. If an image is used to provide data, facts, etc. be sure that it can be a standalone piece or provide further information.
  • At this point in time, students and families see the University of South Carolina as an entity, not separate offices. Adherence to these guidelines will help ensure consistency in the aesthetics of the Garnet Guide but as well as clear messaging and content.

 Your layout should include the following information:

  • Your Office Name
  • Contact Information (website, email, phone number, and address — if applicable)
  • Office-specific support services offered to new students and families
  • Explanation of why your services are important to new students and families

 PDF Accessibility

  • To maintain PDF accessibility, we ask that you follow the appropriate Paragraph Styles (the combination of fonts, font colors, and font sizes) as outlined in the Garnet Guide template. When you receive your template, Paragraph Styles will be listed for you in Adobe InDesign file. Please do not use styles outside of the template.

File Format and Printing

  • Submissions must be in a packaged folder that includes the InDesign file, PDF file, linked images and fonts. Please be sure to run spell check and preflight before packaging. Please note that Microsoft Word documents will not be accepted.
  • Each page of the Garnet Guide is 8.5”x11” in size with a ½ inch margin around each page. Please ensure all body is kept within the margin.
    • Full-page layout: 7.5" x 10"

Received by March 1 and are subject to review and the discretion of the Office of New Student Orientation staff.

If files are not in the proper format, we cannot guarantee clarity and resolution. No other formats will be accepted.

In order to reduce errors and increase consistency from page to page, we ask that you submit your advertisement via email attachment to

Challenge the conventional. Create the exceptional. No Limits.