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JOUR 333

Public Relations for Nonprofit Organizations

JOUR 333 is an elective course in nonprofit public relations, designed for students interested in entering the nonprofit communications field. It focuses on:

  • Research
  • Identification of key constituents and other strategic stakeholders
  • Donor relations
  • Membership recruitment
  • Retention and relationship building
  • Development and fundraising
  • Communications strategy and messaging
  • Earned media planning and tactics
  • Theoretical and ethical aspects of the nonprofit public relations practice

Prerequisite: JOUR 291

Course Syllabus

Download the course syllabus for full details about expectations, readings, assignments and more.

Learning Outcomes

After passing JOUR 333, all students should be able to:

  • Demonstrate an understanding of the principles of public relations, specifically nonprofit constituent communications
  • Articulate the principles and theory of basic communications and apply that understanding to an organization’s strategic communications efforts
  • Identify a variety of key publics and stakeholders and understand how they are similar and different
  • Apply basic research methods and analyze the findings
  • Integrate ethics, strategy and theory into communications programs to target appropriate audiences
  • Identify appropriate channels for message distribution
  • Demonstrate that comprehensive, cohesive messaging and design can advance an organization’s strategic plan and enhance and elevate its image and reputation
  • Demonstrate the ability to use language to enhance audience perception of an organization

All learning outcomes are equivalent to those in the face-to-face version of this class. 

Challenge the conventional. Create the exceptional. No Limits.