Club Management

HRTM Majors- required; HRTM Minor- recommended; 3 credit hours

This course is designed to be a basic introduction to the private club segment of the hospitality industry. Clubs are typically beautiful facilities, where top-of-the-line service is provided to members and their guests (versus customers). This course will take an inside look at the professional operations of private clubs, specifically focusing on quality service and leadership techniques.

Course Syllabus [pdf]

Download the course syllabus for full details about expectations, readings, assignments and more.

Learning Outcomes/Objectives

The primary goals of HRTM 285 are – to provide students with a basic knowledge of private club operations, including how and why this industry segment exists. Additionally, students will gain skills necessary to categorize numerous types of clubs and memberships. Lastly students will evaluate how changes in the economy, demographics, and societal norms impact club operations and its membership and debate how these changes may affect clubs in the future.

The following measurable learning outcomes will be used to determine the degree to which these goals are being met.

By the end of this course, students will be able to:

• Explain how the First Amendment to the United States Constitution governs and protects the existence of private clubs and their operations
• Categorize types of clubs and types of club memberships based on key characteristics of facilities and access, respectively
• Identify tangible and intangible factors that influence service encounters
• Compare and contrast aspects of private club operations to their open-to-the-public counterparts (restaurants, daily fee golf courses, municipal pools, etc.)
• Explain key attributes of the club’s facility and atmosphere unique to private clubs or membership based operations
• Analyze various managerial responses to challenges that can occur in club operations and create action plans to minimize associated risks

All learning outcomes in the course are equivalent to the face-to-face (F2F) version of the course