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The Division of Information Technology

Types of Analytics

Analytics can be approached in a variety of ways, but five commonly recognized approaches are: 
  • Descriptive analytics, aimed at clarifying what happened 
  • Diagnostic analytics, aimed at understanding why something happened 
  • Predictive analytics, aimed at estimating what will happen 
  • Prescriptive analytics, deciding what should happen if a set of circumstances occurs (also known as data-driven decision support or decision automation) 
  • Learning Analytics, aimed at modeling student behaviors and outcomes in order to provide better support and maximize student success