Unit Logos

Columbia campus colleges and schools, comprehensive universities, university-wide centers and upper administrative units have unique logos.

All unit and subunit logos are created and provided by the Division of Communications and Marketing. Degree-granting academic units and administrative units can use either a horizontal unit logo or centered unit logo. Unit logos are intended for communications where the identification of the college or administrative unit is key. If an administrative unit is representing the university as a whole, they should use university-level logos instead of their unit logos.

Do not create a new logo or modify an existing unit logo. Before downloading or using unit logos, review and understand the usage and guidelines for unit logos as well as which version of the unit logo is most appropriate for the purpose of your message or communications.

Horizontal Unit Logos

The horizontal unit logo includes the tree and gates mark with the name of the campus, college, school or center to the right of the mark with the University of South Carolina below.

Centered Unit Logos

The centered unit logo includes the name of the campus, college, school or center typeset below the University of South Carolina.

Logo Usage and Guidelines

All guidelines and usage for the centered logos and the horizontal logos apply to the unit and subunit logos as well.

Only use official files; do not create new logos or modify an existing logo.
Do not attempt to typeset a logo for another unit or center.
Do not alter the colors, arrangement or scale of any of the logo elements.

Make It Accessible

All logos must be made accessible with the official alt text for each unit.

Unit Alt Text Pattern: University of South Carolina [UNIT NAME] logo.

Example Alt Text: University of South Carolina College of Education logo.

When to Use What Logo

Do not use multiple unit logos in the same piece. Instead, use the logo that best covers both entities. If two units are jointly writing a proposal, use one of the university level marks.