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Communications and Public Affairs

Primary Logo

The primary logo should be used for most marketing communications, unless restricted by available space.

The primary logo combines the wordmark from the 2019 tree and gates logo with the stacked version of the monogram. The primary logo is used for almost all university communications and marketing; it is not used for the most formal of university communications such as letterhead and business cards. 

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    Approved Versions

    • One color: garnet, black, white

    Preferred Usage

    • Garnet version 

    Correct Alt Text

    • University of South Carolina logo. 

    Download Logos [zip]

  • University of South Carolina logo.
     

 

Additional Color Options

  • University of South Carolina logo.

    Black logo on a white background

  • University of South Carolina logo.

    Garnet reverse logo on a garnet background

  • University of South Carolina logo.

    Black reverse logo on a black background

  • University of South Carolina logo.

    Garnet reverse logo on a black background

  • University of South Carolina logo.

    Black reverse logo on a garnet background

 

Usage

  • University of South Carolina logo with dark gray bands extending from the edges of the logo to demonstrate minimum clear space.

    Minimum clear space is one length of the “UofSC” container box

  • University of South Carolina logo with a line beneath it marking 1.25".

    Minimum size is 1.25 inches wide in print or 210 pixels for digital usage

 

Examples of Misuse

Presenting the university's identity consistently is essential. These are common ways the primary logo could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification. 

  • Never stretch, skew or rotate the mark.

  • Never create new color combinations, even using the brand's primary colors.

  • Never add effects such as drop shadows or bevels.

  • Never change the proportion or arrangement of the mark’s elements.

  • Never use a nondesignated color for the mark.

  • Never separate the elements or create your own versions of the logo.

  • Never use an element of the logo as a photo mask.

  • Never make the box white on a solid background.

 


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