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Communications and Public Affairs

Monogram

The monogram mark is a simple, iconic representation of the university reserved for use in space limited applications like digital ads and promotional items.

The monogram is a typographic treatment of UofSC. The mark is used when space prevents the use of the primary mark, primarily in digital communications and on social media; it is not used in informal university communications or in instances where the audience is unfamiliar with the university. When used in a small space, ensure the monogram is surrounded by plenty of clear space.

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    Approved Versions

    • Horizontal: garnet, black, white
    • Stacked: garnet, black, white

    Preferred Usage

    • Garnet version 

    Correct Alt Text

    • University of South Carolina monogram. 

    Download Logos [zip]

  • University of South Carolina monogram.
     

 

Additional Color Options

  • University of South Carolina monogram.

    Black on white

  • University of South Carolina monogram.

    White on garnet

  • University of South Carolina monogram.

    White on black

 

Usage

  • University of South Carolina monogram with gray space with height and width of the letter S to demonstrate minimum clear space.

    Minimum clear space is the line height of the “S.”

  • Two University of South Carolina monograms, one with minimum width .625", the next with minimum height .325".

    Minimum size is 0.625 inches wide in print or 70 pixels for digital usage for the horizontal version and 0.375 inches tall for print or 35 pixels tall for digital usage for the stacked version.

 

Examples of Misuse

Presenting the university's identity consistently is essential. These are common ways the monograms could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification.

  • Never stretch, skew or rotate the mark.

  • Never create new color combinations, even using the brand's primary colors.

  • Never add effects such as drop shadows or bevels.

  • Never change the proportion or arrangement of the mark’s elements

  • Never use a non-designated color (or colors from the secondary palette) for the mark. 

  • Never separate the elements or create your own versions of the logo.

  • Never change the fonts used in the wordmark.

  • Never use a background for the mark that provides inadequate contrast.

 


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