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Communications and Public Affairs

Formal Logo

The 2019 tree and gates mark represents the University of South Carolina at the highest level. 

The 2019 tree and gates mark features the University of South Carolina wordmark locked up with the iconic palmetto tree and gates. It is used for official, universitywide communications such as letterhead and business cards; it is not used for informal communications such as marketing materials or social media.

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    Approved Versions

    • Two color: black and garnet
    • One color: garnet, black, white 

    Preferred Usage

    • Two-color version

    Correct Alt Text

    • University of South Carolina logo. 

    Download Logos [zip]

  • University of South Carolina logo.
     

 

Additional Color Options

While the two-color version is preferred, the 2019 tree and gates mark can appear in these one-color versions. 

  • University of South Carolina logo.

    Garnet on white

  • University of South Carolina logo.

    White on garnet

  • University of South Carolina logo.

    White on black

  • University of South Carolina logo.

    Black on white

 

Usage

  • University of South Carolina logo with gray space and small gray circles to demonstrate minimum clear space.

    Minimum clear space is twice the height of the letter “o” in “South”

  • University of South Carolina logo with a line beneath it marking 1.25".

    Minimum size is 1.25 inches in print or 150 pixels wide in digital usage

 

Examples of Misuse

Presenting the university's identity consistently is essential. These are common ways the formal mark could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification.

  • Never add elements such as boxes around the logo.

  • Never create new color combinations, even using the brand's primary colors.

  • Never add effects such as drop shadows or bevels.

  • Never change the proportion or arrangement of the mark’s elements.

  • Never separate the elements or create your own versions of the logo.

  • Never separate the elements or create your own versions of the logo.

  • Never add elements to create a unit lockup.

  • Never rearrange or add elements elements to create a lockup.

 


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