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Communications and Public Affairs

Formal Logo

The 2019 tree and gates mark represents the University of South Carolina at the highest level. 

The 2019 tree and gates mark features the University of South Carolina wordmark locked up with the iconic palmetto tree and gates. It is used for official, universitywide communications such as letterhead and business cards; it is not used for informal communications such as marketing materials or social media.

  • Approved Versions

    • Two color: black and garnet
    • One color: garnet, black, white 

    Preferred Usage

    • Two-color version

    Download Logos [zip]

  • University of South Carolina formal logo
     

 

Additional Color Options

While the two-color version is preferred, the 2019 tree and gates mark can appear in these one-color versions. 

  • University of South Carolina formal logo - garnet on white

    Garnet on white

  • University of South Carolina formal logo - white on garnet

    White on garnet

  • University of South Carolina formal logo - white on black

    White on black

  • University of South Carolina formal logo - black on white

    Black on white

 

Usage

  • University of South Carolina formal logo spacing

    Minimum clear space is twice the height of the letter “o” in “South”

  • University of South Carolina formal logo minimum size

    Minimum size is 1.25 inches in print or 150 pixels wide in digital usage

 

Examples of Misuse

Presenting the university's identity consistently is essential. These are common ways the formal mark could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification.

  • formal logo with black box surrounding

    Never add elements such as boxes around the logo.

  • formal logo with incorrect colors

    Never create new color combinations, even using the brand's primary colors.

  • formal logo with drop shadows

    Never add effects such as drop shadows or bevels.

  • a logo with stretched mark

    Never change the proportion or arrangement of the mark’s elements.

  • formal logo with mismatched elements

    Never separate the elements or create your own versions of the logo.

  • separated formal logo element

    Never separate the elements or create your own versions of the logo.

  • formal logo with added elements

    Never add elements to create a unit lockup.

  • Grid Placeholder

    Never rearrange or add elements elements to create a lockup.

 


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