The 2019 tree and gates mark features the University of South Carolina wordmark locked up with the iconic palmetto tree and gates. It is used for official, universitywide communications such as letterhead and business cards; it is not used for informal communications such as marketing materials or social media.
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Approved Versions
- Two color: black and garnet
- One color: garnet, black, white
Preferred Usage
- Two-color version
Correct Alt Text
- University of South Carolina logo.
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Additional Color Options
While the two-color version is preferred, the 2019 tree and gates mark can appear
in these one-color versions.
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Garnet on white
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White on garnet
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White on black
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Black on white
Usage
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Minimum clear space is twice the height of the letter “o” in “South”
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Minimum size is 1.25 inches in print or 150 pixels wide in digital usage
Examples of Misuse
Presenting the university's identity consistently is essential. These are common ways the formal mark could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification.
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Never add elements such as boxes around the logo.
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Never create new color combinations, even using the brand's primary colors.
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Never add effects such as drop shadows or bevels.
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Never change the proportion or arrangement of the mark’s elements.
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Never separate the elements or create your own versions of the logo.
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Never separate the elements or create your own versions of the logo.
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Never add elements to create a unit lockup.
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Never rearrange or add elements elements to create a lockup.