Skip to Content

Communications and Public Affairs

Brand Training

A new brand orientation and training curriculum is being offered to introduce university communicators to the refreshed brand platform, introduced in 2019.

In the spring of 2019, the Office of Communications and Public Affairs coordinated with college communicators to conduct brand orientation for university designers and writers within each unit. Starting in the fall of 2019, this brand onboarding (level one brand training) will continue based on demand. These sessions might include new employees, employees who were unable to attend initial sessions or vendors. In addition, we will offer in-depth training (level two brand training) on select communications topics.

Level One Brand Training

  • What is it? Level one training is a general orientation for staff members in some way responsible for communicating with university audiences.
  • Who should take it? Writers or content designers for university communications channels, as well as those who respond to communications requests.
  • Upcoming training sessions:
    • Tuesday, Oct. 29, 2-4 p.m.
    • Wednesday, Oct. 30, 2-4 p.m.

Trainings are in Suite 703 at 1600 Hampton St. RSVP to mlambrie@mailbox.sc.edu to secure a spot.

 

Level Two Brand Training

  • What is it? Level two training sessions are limited in size and are detailed in the information covered. Fall 2019 training will include a brand visuals session on advanced design (use of frames, patterns, icons and stamps) and a brand voice session on using the message map. Future courses will cover such topics as communications strategy, social media and photography. Class availability will be conveyed after all scheduled level one training has been completed.  
  • Who should take it? People who write and/or design externally facing content in their daily work.

Do I need brand training?

In the spring of 2019, unit communications coordinators identified staff members who should attend level one training. If you were not trained but do serve in a communications role, please contact your college or unit communicator for guidance. Once you complete level one training, you can request level two training based on the type of work you perform.

 

Brand Training Request


Challenge the conventional. Create the exceptional. No Limits.

©