In the spring of 2019, the Office of Communications and Public Affairs coordinated
with college communicators to conduct brand orientation for university designers and writers within each unit.
Starting in the fall of 2019, this brand onboarding (level one brand training) will
continue based on demand. These sessions might include new employees, employees who
were unable to attend initial sessions or vendors. In addition, we will offer in-depth
training (level two brand training) on select communications topics.
Level One Brand Training
- What is it? Level one training is a general orientation for staff members in some way responsible for communicating with university audiences.
- Who should take it? Writers or content designers for university communications channels, as well as those who respond to communications requests.
- Upcoming training sessions:
- Thursday, Aug. 22, 2-4 p.m.
- Thursday, Aug. 29, 2-4 p.m.
- Thursday, Sept. 5, 2-4 p.m.
- Tuesday, Sept. 10, 2-4 p.m.
All four are in Room 412 in Thomas Cooper Library. RSVP to firstname.lastname@example.org to secure a spot.
Level Two Brand Training
- What is it? Level two training sessions are limited in size and are detailed in the information covered. Fall 2019 training will include a brand visuals session on advanced design (use of frames, patterns, icons and stamps) and a brand voice session on using the message map. Future courses will cover such topics as communications strategy, social media and photography. Class availability will be conveyed after all scheduled level one training has been completed.
- Who should take it? People who write and/or design externally facing content in their daily work.
Do I need brand training?
In the spring of 2019, unit communications coordinators identified staff members who should attend level one training. If you were not trained but do serve in a communications role, please contact your college or unit communicator for guidance. Once you complete level one training, you can request level two training based on the type of work you perform.