Skip to Content

Communications and Public Affairs

Pull Quote

Pull quotes can help to break up large amounts of text and highlight an important point on the page.

As South Carolina’s only Carnegie top-tier research university, we have a profound economic impact of $5.5 billion annually on the Midlands and the state.

Harris Pastides, University of South Carolina President


The pull quote styling makes your text larger and puts it in a gray box with quote marks built around it. There is also an attribution style you can add to denote who said the quote. These pull quotes should be brief, memorable and able to stand without added context. Keep pull quotes to less than 190 characters, including attribution. 

If you are using it in a news story or article, leave the quote inside the text and duplicate it for the pull quote. Try not to put the pull quote immediately before or after where the quote appears in the story.

green check

Do This

“My time in the USC Band was the highlight of my college career.”

— Darius Rucker, Grammy-winning singer

red x

Not That

“My time in the USC Band was the highlight of my college career. I really loved my time back there and wouldn’t want to go back and do anything differently even if I had the chance to go back and do it all over again.”

— Darius Rucker, Grammy-winning singer, speaking about his USC collegiate experience


pro tip

Styling Pull Quotes

You do not need to use the quote marks in the pull quote; they are built into the modular element.

Use extra returns before and after pull quotes to separate it and make it stand out from the rest of your text.

Challenge the conventional. Create the exceptional. No Limits.