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Communications and Public Affairs

Headers and Subheads

Headers are used throughout the site as page titles, subheads and callout headers.

Keep these guidelines in mind when writing headers:

  • most headers and page titles should be brief phrases (approximately five words or less)
  • if your headers form complete sentences, where punctuation is needed, then only the first word and proper nouns should be capitalized (sentence case) EXAMPLE: Be a leader.
  • if there is no punctuation, all important words should be capitalized (title case) EXAMPLE: Making an Impact
  • do not use acronyms in headers
  • use subheads to break up lengthy page copy. Breaking up the copy visually makes it less intimidating to readers so that they are more likely to remain engaged.
Best practice

Using Subheads

When adding headings to your page, add an extra return before the heading to set it off from the text above it. 


Header Styles

Large bold headers paired with body text should be used to establish a clear information hierarchy. Within your body copy, you can add headers 3-6 to break up the text into easy digestible chunks. 

Header styling options:

Header One

Used ONLY for unit name; there should only be one H1 on a page

Header Two 

Used ONLY for page titles; there should only be one H2 on a page

Header Three

Used as subheads in text

Header Four

Used as subheads in text and headers in lists and grids

Header Five

Used as subheads in text

Header Six

Used as subheads in text


Best practice

Nesting Subheads

If you are using multiple headings under the same grouping, use a heading 3 for the first header and then heading 4s as subheads within that group. In this case, you can omit the extra return before the heading 4. 

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