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Communications and Marketing

Callout Snippets

The callout snippet helps you call attention to information and display related information where it's intuitive for the viewer.

Adding Context

Callouts are a mechanism you can use to link to a particular page where the context makes sense while maintaining a disciplined approach to having pages “live” in the most intuitive place in the site structure.

You can highlight an event, the accomplishments of students, faculty or staff members or alumni, or an upcoming deadline for prospective students. Callouts, which can contain images, or play video or audio, can include a link, but do not have to.


Highlight a Highlight

Callouts should never contain the most important information on the page. Remember: on mobile devices, callouts are repositioned toward the bottom of the page. A page callout could easily be missed. 


Callout Options

There are a range of different callouts, and each one has a central purpose and guidelines for use.

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