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Communications and Public Affairs


Monogram

The monogram mark is a simple, iconic representation of the university reserved for use in space limited applications like digital ads and promotional items.

The monogram is a typographic treatment of UofSC. The mark is used when space prevents the use of the primary mark, primarily in digital communications and on social media; it is not used in informal university communications or in instances where the audience is unfamiliar with the university. When used in a small space, ensure the monogram is surrounded by plenty of clear space.

  • Approved Versions

    • Horizontal: garnet, black, white
    • Stacked: garnet, black, white

    Preferred Usage

    • Garnet version 

    Download Logos [zip]

  • Monograms
     

 

Additional Color Options

  • UofSC black and white monogram

    Black on white

  • UofSC garnet and white monogram

    White on garnet

  • UofSC white on black monogram

    White on black

 

Usage

  • UofSC monogram with surrounding white space the height of the letter S

    Minimum clear space is the line height of the “S.”

  • minimum size illustration with shrunken horizontal monogram and stacked version

    Minimum size is 0.625 inches wide in print or 70 pixels for digital usage for the horizontal version and 0.375 inches tall for print or 35 pixels tall for digital usage for the stacked version.

 

Examples of Misuse

Presenting the university's identity consistently is essential. These are common ways the monograms could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification.

  • stretched monogram

    Never stretch, skew or rotate the mark.

  • monogram with incorrect colors

    Never create new color combinations, even using the brand's primary colors.

  • monogram with bevels and shadows

    Never add effects such as drop shadows or bevels.

  • monogram with out of proportion letters

    Never change the proportion or arrangement of the mark’s elements

  • monogram in unapproved color

    Never use a non-designated color (or colors from the secondary pallette) for the mark. 

  • monogram with brand element added

    Never separate the elements or create your own versions of the logo.

  • monogram in alternate font

    Never change the fonts used in the wordmark.

  • illegible monogram over background image

    Never use a background for the mark that provides inadequate contrast.