A series of 15-second spots informed viewers about our impact in sports science, biomedical engineering, exercise science, social work, nursing and medicine.
Our degrees of health story series highlighted the many ways the university impacts public health, from pharmacy students working with the state's Poison Control Center to tackling global health issues in developing countries.
The website was a landing spot for anyone interested in finding out more about our health sciences offerings and impact after viewing one of our ads or videos. Thousands of visitors visited the site.
- 470,000 impressions on Twitter
- 18,521 degreesofhealth.com sessions
- Three weeks of broadcast airtime during highly visible March Madness 2017
To meet our goal of increasing awareness of our outstanding health sciences offerings, we delivered key messages to our audiences with complete saturation over a condensed period of time.
We focused on high-frequency, statewide television, digital and social media outlets to carry out our strategy. The campaign’s online story series and social media push lasted 10 weeks, and television spots ran for three of those weeks. Our team collaborated with Chernoff Newman on this project.
Research showed that our audiences were somewhat aware of the University of South Carolina’s high-quality health sciences programs. We believed that this initial impression meant our audiences would be ready to hear more in-depth stories about the programs themselves, so we developed a series of personal stories showing how our leading health sciences programs impact individual lives and South Carolina as a whole.