Guiding Principles
Learn about the foundational tenets that impact the creation of university websites.
A Refreshed Approach for a Historic Identity
The university's refreshed brand platform will begin to be rolled out in the spring
of 2019. Big updates in message development, visual identity, brand tools and more
are currently in production and will come online in the toolbox throughout the semester.
Consistency is vital across all areas of the sc.edu domain. More than just in terms
of visual design, the content, architecture, organization, voice and tone must ring
true and fulfill the promises and ideals of the University of South Carolina brand.
This style guide defines the standards for the visual design to reinforce the brand
of the University of South Carolina and helps you get the most impact from the coordinated
series of page types and visual elements.
Site Structure
See which parts of the page are static, which can be customized and what optional elements are available.
Page Types
There are a variety of page types available for you to build your site with, including standard content pages and a handful of more specialized pages.
Type Styles
Styling your content may be one of the most important steps in building your site. See the variety of tools and options available.
Elements
Use a range of special elements to organize information, highlight content and structure pages.