Skip to Content

Communications and Public Affairs


Web Style Guide

The University of South Carolina website is a reflection of the state's flagship university. Here's how we create an exceptional experience online.

A Refreshed Approach for a Historic Identity
The university's refreshed brand platform will begin to be rolled out in the spring of 2019. Big updates in message development, visual identity, brand tools and more are currently in production and will come online in the toolbox throughout the semester.


Consistency is vital across all areas of the sc.edu domain. More than just in terms of visual design, the content, architecture, organization, voice and tone must ring true and fulfill the promises and ideals of the University of South Carolina brand. 

This style guide defines the standards for the visual design to reinforce the brand of the University of South Carolina and helps you get the most impact from the coordinated series of page types and visual elements.