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Communications and Public Affairs


Social Media Style Guide

The University of South Carolina's social media accounts connect and engage with our followers by sharing the stories of Gamecock Nation. We show the university’s dynamism, impact and empowering role in the lives of students by highlighting our academic and research excellence, superior student experience, economic and community engagement, and accessibility.

A Refreshed Approach for a Historic Identity
The university's refreshed brand platform will begin to be rolled out in the spring of 2019. Big updates in message development, visual identity, brand tools and more are currently in production and will come online in the toolbox throughout the semester.


South Carolina's official social media accounts are followed by a growing audience of more than 300,000. From prospective and current students to alumni and friends, our social media channels reach across the world to link Gamecock Nation as one.

While rules and best practices vary from platform to platform, our goal on social media never varies: to deepen our connection to and engagement with our followers. We're here to help you interact with confidence and in alignment with the university's social media strategy.