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Communications and Public Affairs


Style Guides

It isn't just what you say — how you say it matters, too. Our style guides are chock-full of helpful information to help you craft spot-on communications.

A Refreshed Approach for a Historic Identity
The university's refreshed brand platform will begin to be rolled out in the spring of 2019. Big updates in message development, visual identity, brand tools and more are currently in production and will come online in the toolbox throughout the semester.


Communications — whether tweeted, printed or uploaded — must be consistent, professional and immediately recognizable as University of South Carolina communications. Equally important is that the voice and tone of communications be authentically Carolina.

Learn about the style guidelines and standards for university communications.