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Communications and Public Affairs

Graphic Design Style Guide

Follow our style guidelines to produce consistent, professional-looking materials that are in sync with the university’s brand.

Bring the brand to your design project with our style guidelines. Plan and execute communications including advertising, brochures, posters, websites, presentations, and other materials to ensure projects reflect and reinforce the university brand.

The coordinated use of our university logo along with a consistent typographic style, allows our campuses, colleges, schools and departments to represent themselves within the larger university. Our established garnet and black color scheme distinguishes us from other universities and includes a secondary, accent palette for a vibrant range of color choices. A de-fined photo style allows us to tell our story through images that capture our unique person-ality. In combination, these design elements are the foundation of our visual identity.