The No Limits campaign honors the individuals who work, study, teach and graduate from our university. This brief style guide illustrates various application of the tag line, No Limits.
The General Rule: Capitalize No Limits when used as a proper noun or when referring to the campaign. Lowercase no limits in generic cases.
As a Brand Statement:
As a Proper Name:
As a Campaign Title:
General Usage: (When used to express accomplishments, use sparingly and do not capitalize.)
As a Website Address:
Note: When writing about the brand, consider using words and language from the brand personality and brand statement.