MARKETING TOOLBOX

trademarkS & licensing

The University of South Carolina established a trademark and licensing program in 1983 to monitor the usage of its logos and verbiage. The Office of Trademarks and Licensing works to ensure proper use of those trademarks, service marks, logos and insignias that have come to be associated with the University of South Carolina; to generate income to support and enhance the scholastic missions of the University of South Carolina; and to protect the university's reputation, good name and image by permitting only appropriate uses and assuring that only quality products bear the institution's name, initials or marks.

For more information, visit the Office of Trademarks and Licensing website.