MARKETING TOOLBOX

IDENTITY GUIDE

The University of South Carolina must build and maintain a strong visual identity that distinguishes us from other institutions and signifies our stature as a Carnegie-designated "very high research activity" university. A consistent graphic identity supports a strong brand for the university by creating a unified and instantly recognizable look in print and electronic communications.

This section of the Marketing Toolbox describes guidelines for proper use of the university's academic logo and provides background on our other traditional symbols. Guidelines are also provided for application of official university colors and a secondary color palette, the systemwide stationery system, and trademarks and licensing requirements.

academic logo

Learn more about the history and proper usage of the university's official logo.

colors

Garnet and black are the official colors of the University of South Carolina.

seal

Find out why the use of the seal is restricted and requires permission from the Board of Trustees.

stationary

Explore the letterhead, envelope, and business card options available within the stationery system.

athletics

Permission to use these symbols must be approved through the office of Trademarks and Licensing.

trademark

The office works to assure that only quality products bear the institution's name, initials or marks.