Our brand essence captures the distinctive characteristics of the University of South Carolina. It serves as a foundation for the consistent, credible messages we need to deliver to our audiences. The brand essence statement should be used as a frame of reference when producing communications vehicles to ensure that they incorporate and reinforce the USC brand.
"Founded on solid principles of leadership, cosmopolitan thinking and social commitment, the University of South Carolina honors its rich history, while embracing the realities of today's world.
Now more than ever, we cultivate successful leaders, new generations of bold thinkers and committed problem solvers. We are driven to build healthier, more educated communities, inspiring a better way of life for all.
We confidently challenge the conventional today to create the exceptional tomorrow."