MARKETING TOOLBOX

UNIVERSITY COMMUNICATORS NETWORK / IMC

The USC Communicators Network (formerly known as the IMC Network) is open to all faculty and staff with communications and marketing responsibilities both within USC Columbia and throughout the entire USC system.

Purpose

The Communicators Network is a bi-monthly forum designed to keep the University of South Carolina's campus communicators current on the latest integrated marketing and communications initiatives while also providing an opportunity to interact and exchange ideas with campus peers. The network will also provide online resources for up-to-date communications information and develop periodic programming for discipline-focused sub-groups.

The Communicators Network will:

  • help build a strong, distinctive brand for the University of South Carolina;
  • provide a critical venue for sharing up-to-date information about university branding, integrated marketing and communications initiatives;
  • offer valuable presentations and contemporary speakers on topics critical to communicators including the importance of brand strategies, marketing communications planning, social media trends, web standards and public relations;
  • assist in the dissemination of consistent marketing messages to target audiences;
  • provide an opportunity for collaborative sharing of successful ideas, resources, best practices and communication strategies.

2016-2017 Meeting Dates

Network meetings will be held 10 to 11:30 am
Hollings Special Collections Library Program Room

Tuesday, September 27, 2016
Tuesday, November 15, 2016
Tuesday, January 24, 2017
Tuesday, March 21, 2017
Tuesday, May 23, 2017

For additional information, please contact:
Elise Ahyi, Director of Strategic Partnerships
Communications and Public Affairs
eahyi@mailbox.sc.edu