Skip to Content

Darla Moore School of Business


Eva Buechel

Title: Assistant Professor
Department: Department of Marketing
Darla Moore School of Business
Phone: 803-777-4912
Office: Darla Moore School of Business, Room

Curriculum Vitae [pdf]



Eva Buechel is an assistant professor of marketing at the Darla Moore School of Business. She received her Ph.D. degree from the University of Miami, her master’s degree from Carnegie Mellon University and her bachelor’s degree from the University of Basel, Switzerland. Her research interests focus on the psychological processes that shape consumer judgments, decisions and behaviors. Specifically, she examines how current experiential states affect cognitions and how these in turn determine consumers’ estimations of utility and value. Her research appeared in top marketing and psychology journals, including Journal of Consumer Research, Journal of Personality and Social Psychology and Emotion.

Buechel is currently teaching marketing principles to undergraduates of the Moore School and the Honors College.


  • Ph.D. in Marketing, University of Miami, 2014
  • M.S. in Marketing, Carnegie Mellon University, 2009
  • B.Sc. in Psychology, University of Basel (Switzerland), 2007