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Darla Moore School of Business


Marketing Curriculum

Degree Requirements: 122 hours

Major Requirements: 61 hours

 

Learning Outcomes

  • Students will demonstrate knowledge of consumer behavior and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design or promotions.
  • Students will develop an understanding of the internal and external factors that influence consumer choice.
  • Students will be able to conduct marketing research, which will include the design and administration of questionnaires, an understanding of sampling techniques and how to collect, clean and code data.
  • Students will develop the ability to analyze and interpret marketing research results.
  • Students will be able to communicate market research results effectively.
  • Students will develop an understanding of the strategic marketing management planning process and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.

Carolina Core/General Education Requirements

1. CMW: Carolina Core Effective, Engaged and Persuasive Communication: Writing (6 hours)


ARP: Carolina Core Analytical Reasoning and Problem-Solving (6-8 hours)


SCI: Carolina Core Scientific Literacy

  • Two approved Carolina Core Scientific Literacy courses including one laboratory course
  • GFL: Global Citizenship and Multicultural Understanding: Foreign Language (0-8 hours)

Students shall demonstrate in one foreign language the ability to comprehend the topic and the main ideas in written and, with the exception of Latin and Ancient Greek, spoken texts on familiar subjects. This ability can be demonstrated by achieving a score of two or better on a USC foreign language test. Those failing to do so much satisfactorily complete equivalent study of foreign language at USC.

GHS: Carolina Core Global Citizenship and Multicultural Understanding: Historical Thinking

Any approved Carolina Core History course
GSS: Carolina Core Global Citizenship and Multicultural Understanding: Social Sciences (3 hours)

Any approved Carolina Core Social Science course
AIU: Carolina Core Aesthetic and Interpretive Understanding (3 hours)

Any approved Carolina Core Aesthetic and Interpretive Understanding course
CMS: Carolina Core Effective, Engaged, and Persuasive Communication: Speech (3 hours)

Any approved Carolina Core Speech course
INF: Carolina Core Information Literacy (0-3 hours)

This requirement may be met in an overlay course that combines learning outcomes from two Carolina Core components
VSR: Carolina Core Values, Ethics and Social Responsibility (3 hours)

Any approved Carolina Core Values, Ethics, and Social Responsibility course. This requirement may be met in an overlay course that combines learning outcomes from two Carolina Core components.
Other Required General Education Courses for the Darla Moore School of Business (3-10 hours)

Additional DMSB general education courses may be required if student exempts the foreign language requirement and/or the student chooses coursework which can fulfill both stand-alone and overlay requirements of Carolina Core components (up to 10 hours).

Those credit hours must be replaced with elective credits (minimum of 6 credits). A third elective is required to reach graduation hours, and students are strongly encouraged to take a business section of UNIV 101 to fulfill this elective (3 credits).

Business Core

Internationalization Requirement

The program also requires nine hours of course work with international content that may be used to fulfill other degree requirements. Three hours must be taken from an approved list of courses offered by the Darla Moore School of Business which contain international business or international economics content. The following course options can also be used to satisfy the three credit hours of this requirement: approved course work containing international business or international economics content, taken at a semester abroad program; an approved Maymester or summer overseas course containing international business or international economics content; an approved internship course in international business wherein a student would obtain discipline-related work experience in a foreign country; or an approved service-learning component. Students may choose from one of the following options to complete the remaining six-hour requirement:

Language:

Two language courses at the 200 level or above
or

Electives:

Two approved courses with international content taken either inside or outside the Moore School of Business from a list available in the undergraduate office.

Communications

All Moore School students will take communications courses as part of the general education requirements.

Minor or Directed Course Work

Directed course work may be selected from a university-wide list of approved minors. The minor is normally a minimum of 18 hours of prescribed courses in one subject area. Students not selecting such a minor may submit an alternative program of study to satisfy the approved course work requirement. The proposed alternative program of study must be approved by the Undergraduate Program Executive Committee in coordination with the Undergraduate Division. All minor courses or courses approved as alternatives must be passed with a grade of C or better.

 

Marketing Curriculum

12-hour majors must complete a minimum of nine hours of approved course work in business/economics.

Marketing (regular major) (12 hours)

Marketing (intensive major) (15-21 hours)

Optional Business Analytics Concentration (12 hours)*

Marketing:
Required Course (three hours):

Choose nine hours from the list below:

*Consult with your academic adviser or department on courses recommended for individual majors. The analytics concentration must be taken in conjunction with another track in your major. The department may add additional electives to the Data Analytics concentration subject to the approval of the Data Analytics Committee.