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Darla Moore School of Business


Functional Specializations and Graduate Certificates

The Professional MBA program offers functional specializations (concentrations) in finance, innovation/entrepreneurship, international business, and marketing.  A graduate certificate in business analytics is also available to Professional MBA students.

Functional Specializations

Professional MBA students have the opportunity to tailor their education to fit their career path or industry by selecting an optional concentration to gain expertise in a particular subject. To complete the concentration, students must take a minimum of four of their electives in that area.

Finance

A concentration in finance will prepare students for positions in financial services positions in areas such as banking and investment management as well as corporate finance positions.  Finance courses provide a core set of skills in financial modeling, valuation, mergers and acquisitions, risk management, financial reporting and analysis. 

Innovation/Entrepreneurship

The innovation/entrepreneurship concentration focuses on providing students with the skills and competencies needed to excel in the following areas: developing/launching new ventures, managing/funding small businesses and scalable new ventures, and directing the development of new products and services.

International Business

The international business concentration develops skills in doing business across national boundaries and diverse cultures. Course offerings include a study abroad experience to learn firsthand how business is conducted in other countries, international management, international finance and foreign legal systems. 

Marketing

The marketing concentration builds skills in marketing strategy, research and consumer behavior and is based on the perspective that marketing managers must view customers, products and services as assets.  Courses in customer relationship management/datamining and internet marketing are also offered.  

A functional specialization does not appear on the student's diploma. It is recommended that students add their functional specialization to the education section of their resume.

Graduate Certificate in Business Analytics

Graduate certificates serve as a tool for students to demonstrate knowledge on a specific business skill.

Graduate Certificate in Business Analytics

 

Students in the Professional MBA program have the option of earning a graduate certificate in business analytics as part of the program’s electives. It is designed to complement the Professional MBA curriculum and enhance the career opportunities of the students by providing critical skills in business analytics. The certificate requires 12 credit hours earned in the following three business analytics courses and an additional course chosen from four options.

Core Courses:

  • Advanced Quantitative Methods

  • CRM/Data Mining

  • Data Resource Management

Options:

  • Marketing Spreadsheet Modeling

  • Revenue Management

  • Topics in Information Technology

  • Student-Managed Investments

Students receive a separate diploma awarding a “Post-Bachelor Certificate” in the business analytics. Graduate certificates are also noted on the student’s transcript.