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College of Hospitality, Retail and Sport Management


The Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development

Our Services

Areas of Expertise

  • Destination branding and marketing
  • Sport tourism
  • Customer service
  • Film tourism
  • Consumer trends
  • Medical tourism
  • Festivals and events
  • Food and beverage services
  • Hospitality operations

Financial Support

To encourage participation in the Center’s activities, financial support is offered to:

  • Students (scholarships)
  • Faculty (research incentives)
  • Industry (matching research funds)