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College of Hospitality, Retail and Sport Management


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International Tourism Research Institute

Tourism creates jobs, income, new businesses and a better quality of life.

The International Tourism Research Institute exists to make this happen in your community and for your business, and serves international, national, regional, state and local clients.

The mission of the institute is to provide innovative tourism assistance to communities, development organizations, agencies, and businesses. We advocate for the tourism industry, focusing on tourism-related issues, providing credible data, and promoting the industry as a globally viable economic development strategy.

Our Clients

The institute serves economic development organizations, city and regional planners, resort and community developers, convention and visitors bureaus, chambers of commerce, local governments, national governments, regional development organizations, and local, state, federal, and international agencies. It also provides services to individual businesses on a fee-service basis. Proposals for project work are free-of-charge.

Our People