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College of Hospitality, Retail and Sport Management


College Sport Research Institute

Research Publications

Journal of Issues in Intercollegiate Athletics

It is vital that all those involved in college sport, including: NCAA and university administrators, athletic department staff members, faculty, media and athletes have access to independent critical research focused on college-sport issues.

The College Sport Research Institute is pleased to sponsor the Journal of Issues in Intercollegiate Athletics (JIIA), a peer-reviewed, scholarly, open-access journal dedicated to encouraging, supporting, and disseminating interdisciplinary and inter-university collaborative college-sport research.

Learn more about submission guidelines, editorial board and staff, past issues and other important information.

Dr. Southall's Publications

Southall, C., and Southall, R. M. (2014). Atmospheric music in the NBA servicescape: Fan involvement, team loyalty, consumer attitudes and emotional responses. Journal of Applied Marketing Theory, 5(1), 45-61.

Southall, R. M., Brown, M. T., Nagel, M. S., and Southall, C. (2014). Media March Madness: A Comparative Content Analysis of 2006 and 2011 NCAA Division I Men's National Basketball Tournament Broadcasts. International Journal of Sport Management, 15(3), 367-383.

Southall, R. M., and Weiler, J. D. (2014). NCAA D-I athletic departments: 21st century company towns. Journal of Issues in Intercollegiate Athletics, 7, 161-186.

Southall, R. M., Brown, M. T., Nagel, M. S., and Southall, C. (in press). Media March madness: A comparative content analysis of 2006 and 2011 NCAA Division I Men's National Basketball Tournament broadcasts. International Journal of Sport Management.

Southall, R. M., and Staurowsky, E. J. (2013). Cheering on the collegiate model: Creating, disseminating, and imbedding the NCAA's redefinition of amateurism. Journal of Sport and Social Issues. OnlineFirst Version of Record – September 2, 2013: http://jss.sagepub.com/content/early/2013/09/02/0193723513498606.full.pdf

Southall, R. M., Hancock, K. L., Cooper, C. G., and Nagel, M. S. (2012). College World Series broadcasts: "They are what they are." Journal of Sports Media, 7(2), 41-60.

Southall, R. M., and Nagel, M. S. (2011). NCAA v. The Associated Press: Open records ruling may impact future athletic department activities. Sport Marketing Quarterly, 20(3), 112-114.

Cooper, C. G., Ross, S., and Southall, R. M., (2011). Revolutionizing the market: Branding strategies within NCAA athletic departments. International Journal of Sport Management, 12(3), 275-287.

Southall, R. M., Dick, R. J., and Pollack, T. A. (2010). Assessing sport-sales training effectiveness: To enhance sales performance of prospective sales employees. Journal of Applied Marketing Theory, 1(2), 45-57.

Kobayashi, K., Amis, J., Irwin, R. I., and Southall, R. M. (2010). Japanese post-industrial management: The cases of Asics and Mizuno. Sport in Society, 13(9), 1334-1355.

Southall, R. M., Anderson, E. C., Nagel, M. S., Southall, C, and Polite, F. C. (2010). An investigation of ethnicity as a variable related to US male college athletes' sexual-orientation behaviors and attitudes. Ethnic and Racial Studies, 34(2), 293-313.

Cooper, C. G., and Southall, R. M. (2010). The pursuit of sustainability: Examining the motivational consumption preferences for online consumers of college wrestling. International Journal of Sport Communication, 3(1), 1-11.

Southall, R. M., Southall, C., and Dwyer, B. (2009). 2009 Bowl Championship Series telecasts: Expressions of big-time college-sport's commercial institutional logic. Journal of Issues in Intercollegiate Athletics, 2, 150-176.

Southall, R. M., Nagel, M. S., Anderson, E. D., Polite, F., and Southall, C. (2009). An investigation of male college athletes' attitudes toward sexual orientation. Journal of Issues in Intercollegiate Athletics – 2009 Special Issue, 62-77.

Southall, R. M., Nagel, M. S., Amis, J., and Southall, C. (2008). A method to March Madness: Institutional logics and the 2006 National Collegiate Athletic Association Division I men's basketball tournament. Journal of Sport Management, 22(6), 677-700.

Southall, R. M., and Nagel, M. S. (2008). A case–study analysis of NCAA Division I women's basketball tournament broadcasts: Educational or commercial activity? International Journal of Sport Communication, 1(4), 516-533.

Ridpath, B. D., Nagel, M. S., and Southall, R. M. (2008). New rules for a new ballgame: Legislative and judicial rationales for revamping the NCAA's enforcement process. Entertainment and Sports Law Journal, 6(1), 1-15.

McKelvey, S., and Southall, R. M. (2008). Teaching sport sponsorship sales through experiential learning. International Journal of Sport Management and Marketing, 4(2/3), 225-254.

Nagel, M. S., and Southall, R. M. (2007). A stadium in your front yard? Eminent domain and the potential sport marketing implications of Kelo v. City of New London. Sport Marketing Quarterly, 16(3), 115-117.

Irwin, R. L., Southall, R. M., and Sutton, W. A. (2007). Pentagon of Sport Sales Training: A 21st Century Sport Sales Training Model. Sport Management Education Journal, 1(1), 18-39.

Southall, R. M., and Nagel, M. S. (2007). Marketing professional soccer in the United States: Lessons in exchange theory and cause-related marketing. Sport Management and Related Topics Journal, 3(2), 54-69.

Southall, R. M., and Sharp, L. A. (2006). The National Football League and its "culture of intoxication:" A negligent marketing analysis of Verni v. Lanzaro. Journal of Legal Aspects of Sport, 16(1), 101-127.

Wells, D. E., Southall, R. M., Stotlar, D., and Mundfrom, D. J. (2005). Factors related to annual fundraising contributions from individual donors to NCAA Division I-A institutions. International Journal of Educational Advancement, 6(1), 3-10.

Southall, R. M., Wells, D. E., and Nagel, M. S. (2005). Organizational culture perceptions of intercollegiate athletic department members. Applied Research in Coaching and Athletics Annual, 20, 65-93.

Southall, R. M., Nagel, M. S., and LeGrande, D. J. (2005). Build it and they will come? The Women's United Soccer Association: A collision of exchange theory and strategic philanthropy. Sport Marketing Quarterly, 14(3), 158-167.

Reese, J. T., Nagel, M. S., and Southall, R. M. (2004). National Football League ticket transfer policies: Legal and policy issues. Journal of Legal Aspects of Sport, 14(2), 163-190.

Nagel, M. S., Southall, R. M., and O'Toole, T. P. (2004). Punishment in the four major professional sports leagues. International Sports Journal, 8(2), 15-27.

Reese, J. T., Nagel, M. S., and Southall, R. M. (2003). Legal and marketing implications of ticket transfer policies in the National Football League. Sport Marketing Quarterly, 12(4), 254-255.

Southall, R. M., Nagel, M. S., Batista, P. J., and Reese, J. T. (2003). The Board of Regents of the University of Minnesota v. Haskins: The University of Minnesota men's basketball academic fraud scandal: A case study. Journal of Legal Aspects of Sport, 13(2), 121-144.

Southall, R. M., and Nagel, M. S. (2003). Content analysis of athlete handbooks from selected NCAA division I-A athletic departments. International Journal of Sport Management, 4(3), 179-191.

Southall, R. M., Nagel, M. S., LeGrande, D., and Han. M. Y. (2003). Sport management practica: A metadiscrete experiential learning model. Sport Marketing Quarterly, 12(1), 27-36.

Southall, R. M. (2001). Good start, the bad, and much better: Three NCAA intercollegiate athletic department policy responses to criminal behavior by college athletes. Journal of Legal Aspects of Sport, 11(3), 269-284.

Wells, D. E., Southall, R. M., and Peng. C. (2000). An analysis of factors related to attendance at division II football games. Sport Marketing Quarterly, 9(4), 203-210