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College of Hospitality, Retail and Sport Management

The Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development

Presentations and Publications


Hudson, S., and Hudson, R. (2014). #FestivalFans: The use of social media at music festivals and its influence on brand relationship quality, Great Western Travel & Tourism Research Association Conference, Denver CO., April 16-19.


Hudson, S., Meng, F., and Cardenás, D. (2014). Gauging potential demand for new events: A case study with a multi-stage, mixed method approach. International Journal of Event and Festival Management, 5(2), 180-192.

Hudson, S. (2014). Internal marketing Is the key to success at Fairmont. Hotel Business Review, June.

Hudson, S. (2014). Selling America to the world: The case of Brand USA. Journal of Destination Marketing & Management, 3 (79-81). 

Hudson, S. (2014). Converting hotel guests into apostles, Hotel Business Review, April.

Hudson, S., and Thal, K. (2014). Wellness vacations: Softer side of medical tourism. Medical Tourism Magazine, January/February, 104-106.

Hudson, S. (2014). Fix it, plus one: Solving problems for hotel guests. Hotel Business Review, February.


Hudson, S. (2013). Challenges of Tourism Marketing in the Digital, Global Economy. In McCabe, S. Handbook of Tourism Marketing. Routledge.

Hudson, S. (2013) Checking out the competition: How do you find out what your competitors are up to? Hotel Business Review, November.

Hudson, S. (2013). Knowledge exchange: A destination perspective. Journal of Destination Marketing & Management, Vol. 2 No. 3. 

Hudson, S. and Hudson, L.J. (2013). Customer service for hospitality and tourism. Goodfellow Publishers Limited, Oxford, U.K. 300 pages.

Li, X., and Hudson, S.  (2013) The application of generational theory to tourism consumer behavior: An American perspective. Tourism Management, 37, 147-164.

Hudson, S., and Thal, K. (2013). The impact of social media on the consumer decision process: Implications for tourism marketing, Journal of Travel & Tourism Marketing, 30(1-2), 156-160.


Hudson, S., and Li, X. (2012). Domestic medical tourism: The neglected dimension of medical tourism research, Journal of Hospitality Marketing and Management, 21(3), 227-246.

Hudson, S. (2011). Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist, Contemporary Cases in Tourism: Vol. 1. Garrod & Fyall, editors, Goodfellow Publishers Limited, Oxford, U.K.


The Role of Tourism in the Green Economy
Presentation made at the 2010 South Carolina Community Economic Development Conference, Charleston, September 13-14.

Tourism marketing for ski & mountain resorts: Crucial issues for the future. Presentation made at the United Nations World Tourism Organization (UNWTO), Congress on Snow and Mountain Tourism, Andorra, April 12, 2010.

Tourism trends. Presentation made at a tourism forum organized by Hilton Head Island-Bluffton Chamber of Commerce & Visitor and Convention Bureau, May 26, 2010.

Product placement and its influence on children. Presentation made at the Association of Marketing Theory and Practice Annual Meeting, Hilton Head Island, SC, March 25, 2010.

Hudson, S. (2010). Wooing zoomers: Marketing tourism to the mature traveler. Marketing Intelligence & Planning, 28(4), 444 - 461.

Hudson, S., Hinch, T., Walker, G. J., and Simpson, B. (2010). Constraints to sport tourism: A cross-cultural analysis. Journal of Sport Tourism15(1), 71-88.

Hudson, S., Tung, V. (2010, March). "Lights, camera, action ... !" Marketing film locations to Hollywood. Marketing Intelligence and Planning, 28(2), 88-205 .