Education

Ed.D., University of Northern Colorado
M.A., St. Mary's College
B.A., University of San Francisco

Background

A native of California, Mark S. Nagel became a faculty member in the Department of Sport and Entertainment Management at the University of South Carolina in 2006. Prior to joining the department, Nagel was the director of the graduate sport management program at Georgia State University. At Georgia State, he was responsible for all aspects of the sport management program including recruiting and advising students, developing and scheduling courses, identifying and supervising adjunct faculty, and maintaining alumni and sport business relationships.

Nagel has also previously worked as a sport management professor at the University of West Georgia and San Jose State University. He currently serves as an adjunct faculty member at the IE Business School in Madrid, the University of San Francisco and St. Mary's College of California. Before pursuing a career in academe, Nagel worked in different areas of sport management — primarily in athletic coaching and administration as well as campus recreation. During his years as an assistant coach of the women's basketball team at the University of San Francisco, he helped lead the team to three NCAA Tournament appearances and a spot in the 1996 Sweet 16.

Nagel has co-authored nine textbooks including Developing Successful Sport Marketing Plans and Developing Successful Sport Sponsorship Plans as well as multiple editions of Introduction to Sport Management: Theory and Practice; Financial Management in the Sport Industry; and Sport Facility Management: Organizing Events and Mitigating Risks. He has also authored or co-authored numerous articles in refereed journals such as the Journal of Sport Management, Sport Marketing Quarterly, Entertainment and Sport Law Journal, International Journal of Sport Finance, and Sport Management Review. In addition, he has published extensively in professional journals as well as written numerous academic book chapters and given dozens of research presentations.

Nagel has served as treasurer for the North American Society for Sport Management and the Sport and Recreation Law Association. He has also served as the associate director of the College Sport Research Institute since its creation in 2006.

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In the Media

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2023

• What makes a good sports city?: WalletHub

2022

• What are the biggest challenges facing the business of professional hockey today?: WalletHub
• Beijing Winter Olympics: CGTN America
• From The Oilers To The Warriors: The Franchises That Scored Highest Jumps In Value Over The Past 20 Years: Forbes

2021

• NFL Broadcasts And A Nod From 007: How Kris ‘Swagg’ Lamberson Is Changing The Gaming Creator Economy: Forbes
• GOP asking US Olympic committee to enforce political prohibitions: Fox News
• Sha’carri Richardson’s Olympic Absence about more than marijuana: Sportico

2020

• COVID-19 impact: The growth of esports: SC.edu

Research

• Sport finance and revenue development
• Intercollegiate athletics
• Facility management
• Management practices of sport organizations

Honors / Awards

• 2019 Best Article, Journal of Issues in Intercollegiate Athletics
• 2017 CSRI Professional Service Award
• 2016 Distinguished Sport Management Educator Award. North American Society for Sport Management
• 2015 Brian J. and Linda L. Mihalik Global Scholar Award, College of Hospitality, Retail and Sport Management, University of South Carolina
• 2013 Faculty Premier Scholar Award, University of South Carolina College of Hospitality, Retail and Sport Management
• 2012 Research Fellow, North American Society for Sport Management
• 2011 Excellence in Teaching Award from the Alpha Chapter of the Mortar Board

Teaching

• SPTE 240 – Business Law
• SPTE 310 – College Sports
• SPTE 380 – Sport and Entertainment Marketing
• SPTE 430 – Sport and Entertainment Services Marketing
• SPTE 444 – Sport and Entertainment Event Management
  SPTE 580 – Business Principles in Athletic Administration
• SPTE 590 – The Business of Esports
• SPTE 701 – Management in the Sport and Entertainment Industry
• SPTE 740 – Public Assembly Facility Management
• SPTE 750 – Strategic Planning and Policy Development in Sport and Entertainment
• SPTE 790 – Sport and Entertainment Finance
• SPTE 860 – Seminar in Sport and Entertainment Marketing
• HRSM 888 – Research Design
• SPTE 890 – Seminar in SPTE Financing

Books

Southall, R. M., Nagel, M. S., Staurowsky, E. J., Karcher, R., & Maxcy, J. (2023). The NCAA and the exploitation of college profit-athletes. University of South Carolina Press.

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2021). Financial management in the sport industry (3rd ed.). Routledge.

Stotlar, D. K., & Nagel, M. S. (2018). Developing successful sport marketing plans (5th ed.). Fitness Information Technology. 

Stotlar, D. K., & Nagel, M. S. (2017). Developing successful sport sponsorship plans (5th ed.). Fitness Information Technology.

Ammon, R., Southall, R. M., & Nagel, M. (2016). Sport facility management: Organizing events and mitigating risks (3rd ed.). Fitness Information Technology.

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2015). Financial management in the sport industry (2nd ed.). Holcomb Hathaway.

Nagel, M. S., & Southall, R. M. (Eds.) (2015). Introduction to sport management: Theory and practice (2nd ed.). Kendall Hunt Publishers.

Nagel, M. S., & Southall, R. M. (Eds.) (2011). Introduction to sport management: Theory and practice. Kendall Hunt Publishers.

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2010). Financial management in the sport industry. Holcomb Hathaway.

Ammon, R., Southall, R. M., & Nagel, M. S. (2010). Sport facility management: Organizing events and mitigating risks (2nd ed.). Fitness Information Technology.

Book Chapters

Nagel, M. S., & McGee, L. W. (2021). Researching, selecting, and implementing a new athletic brand image: University of South Carolina Beaufort. In J. W. Lee, B. A. Cianfrone & E. A. Gregg (Eds.), Branding in higher ed (pp. 219-227). Carolina Academic Press. 

Rascher, D. A., & Nagel, M. S. (2021). Sporting goods and sport licensing. In B. Tiell (Ed.), Sport governance (pp. 161-183). Human Kinetics.

Nagel, M. S., and Brown, M. T. (2015). North American professional sports: Creating a competitive balance. In R. Hardin & J. Lee (Eds.), Policy and governance in sport: Issues, organizations, and practical applications (pp. 71-87).

Nagel, M. S. (2013). Legal guidelines and professional responsibilities. In C. S. Bryant & D. J. Green (Eds.), ACE health coach manual (pp. 577-608). American Council on Exercise.

Stotlar, D. K., & Nagel, M. S. (2011). Legal and professional responsibilities. In C. X. Bryant, D. J. Green & S. Merrill (Eds.), ACE group fitness instructor manual (3rd ed.) (pp. 294-314). American Council on Exercise.

Southall, R. M., Nagel, M. S., & Southall, D. J. (2011). The College Sport Research Institute: Where theory and practice lead to action. In D. Ciletti & S. Chadwick (Eds.), Sports entrepreneurship: Theory and practice (pp. 121-133).

Nagel, M. S. (2010). Legal guidelines and professional responsibilities. In C. X. Bryant & D. J. Green (Eds.), ACE personal trainer manual (4th ed.) (pp. 593-624). American Council on Exercise.

Nagel, M. S., Brown, M. T., Rascher, D. A., & McEvoy, C. D. (2010). Expanding global consumer market for American sports: The World Baseball Classic. In C. Santo & G. Mildner (Eds.), Sport and public policy (pp. 215-229). Human Kinetics.

Southall, R. M., Nagel, M. S., Amis, J., & Southall, C. (2010). Contradictions and conflicts: Ethical dilemmas inherent in big-time college sport. In C. Santo & G. Mildner (Eds.), Sport and public policy (pp. 147-163). Human Kinetics.

Nagel, M. S., & Brown, M. T. (2010). World Baseball Classic: Major League Baseball attempts to build its brand internationally. In J. W. Lee (Ed.), Branded (pp.113-126). Carolina Academic Press.

Nagel, M. S., & Southall, R. M. (2010). “Deion Sanders: The evolution of 'Prime Time.” In J. W. Lee (Ed.), Branded (pp.239-246). Durham, N.C: Carolina Academic Press.

Southall, R. M., & Nagel, M. S. (2010). The WUSA: Why did women's professional soccer fail in the United States? In J. W. Lee (Ed.), Branded (pp. 329-336). Carolina Academic Press.

Southall, R. M., & Nagel, M. S. (2009). Using the theory of institutional logics to examine big-time college sport. In E. Smith (Ed.), Sociology of sport and social theory (pp. 67-80). Human Kinetics.

Southall, R. M., & Nagel, M. S. (2007). Marketing professional soccer in the United States: The successes and failures of MLS and WUSA. In M. Desbordes (Ed.), Marketing and football. An international perspective (pp. 367-394). Elsevier.

Research Publications

Hwang, Y., Watanabe, N. M., & Nagel, M. (2023). Effects of in-game brand congruity on esports consumers' implicit and explicit memory. International Journal of Sports Marketing and Sponsorship, 24(1), 108-128. https://doi.org/10.1108/IJSMS-03-2022-0085

Southall, R., & Nagel, M. S. (2021). NIL "reform" fails to address the NCAA’s biggest issue. Journal of Applied Sport Management, 13(2). https://doi.org/10.7290/jasm13iy5g

Rascher, D. A., Cortsen, K., Nagel, M. S., & Richardson, T. (2021). Who are our fans: An application of principal component-cluster technique to market segmentation of college football. Journal of Applied Sport Management, 13(1). https://doi.org/10.7290/jasm130172

Gong, H., Watanabe, N. W., Soebbing, B. P., Brown, M. T., & Nagel, M. S. (2021). Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players. Sport Management Review, 25(3), 546-566. https://doi.org/10.1080/14413523.2021.1970972

Rascher, D. A., Hyun, G., & Nagel, M. S. (2020). Is there a consensus? An experimental trial to test the sufficiency of methodologies used to measure economic impact. Journal of Applied Business and Economics, 22(11), 60-75. https://doi.org/10.33423/jabe.v22i11.3734

Corr, C. T., Southall, R. M., & Nagel, M. S. (2020). Southeastern Conference recruiting and the maintenance of Power-5 college sport. Journal of Issues in Intercollegiate Athletics, 13, 252-272. [Finalist for top article in the journal for 2020.] https://csri-jiia.org/southeastern-conference-recruiting-and-the-maintenance-of-power-5-college-sport/

Koba, T., Nagel, M. S., Watanabe, N., Yang, G., Southall, R. M., & Kidd, V. K. (2020). An exploration of professional US-based basketball players competing in Turkey. Journal of Global Sport Management, 8(1), 161-182. https://doi.org/10.1080/24704067.2020.1775019

Nagel, M. S., Southall, R. M., Rascher, D. A., & Fulton, N. (2019). Cartel behavior in U.S. college sports: An analysis of NCAA football enforcement actions from 1990 to 2011. Journal of NCAA Compliance, 11-20.

Rascher, D. A., Tselikov, A., Nagel, M. S., & Schwarz, A. D. (2019). Because it’s worth it: Why schools violate NCAA rules and the impact of getting caught in Division I basketball. Journal of Issues in Intercollegiate Athletics, 12, 226-243. [Awarded top article in the journal for 2019.] https://doi.org/10.2139/ssrn.3421662

Gong, H., Watanabe, N. M., Brown, M. T., & Nagel, M. S. (2018). The impact of the Chinese Basketball Association’s Asian-born player policy on competitive balance. Journal of Global Sport Management, 4(2), 128-148. https://doi.org/10.1080/24704067.2018.1537679

Kidd, V. D., Southall, R. M., Nagel, M. S., Reynolds, J. F., & Anderson, C. (2018). Profit-athletes' athletic role set and post-athletic transitions. Journal of Issues in Intercollegiate Athletics, 11, 115-141. http://csri-jiia.org/profit-athletes-athletic-role-set-and-post-athletic-transitions/

Koesters, T. C., Brown, M. T., & Nagel, M. S. (2017). Defending your sponsorship: The outlawing of 'paid patriotism.' Sport Marketing Quarterly, 26(2), 121-124.

Nagel, M. S., & Sugishita, K. (2016, June). eSports: The fastest growing segment of the ‘sport’ industry. Sport & Entertainment Review, 2(2), 51-60.

Nagel, M. S. (2016). Utilizing fantasy sports to enhance student learning. Journal of Economics and Finance Education, 15(1), 59-83.

Southall, R. M., Eckard, W., Nagel, M. S., & Randall, M. (2015). Athletic success and NCAA profit-athletes adjusted graduation gaps. Sociology of Sport Journal, 32(4), 395-414. https://doi.org/10.1123/ssj.2014-0156

Southall, R. M., Nagel, M. S., Southall, D. J., Ammon, R., & Reese, J. T. (2015). A "practical" theoretical model for teaching sport-event management. Journal of Kinesiology and Wellness, 4(1), 4-24. https://doi.org/10.56980/jkw.v4i1.21

Southall, R. M., Nagel, M. S., Southall, C., & Brown, M. (2014). Media March Madness: A comparative content analysis of 2006 and 2011 NCAA Division I Men’s National Basketball Tournament broadcasts. International Journal of Sport Management, 15(3), 367-383.

Argeris, S., & Nagel, M. S. (2013). An investigation of Major League Soccer attendance. Journal of Venue and Event Management, 4(2), 63-75.

Grady, J., & Nagel, M. S. (2013). Keep calm and Johnny Football: The evolving trademark rights of college athletes. Sport Marketing Quarterly, 22(4), 246-248.

Southall, R. M., Hancock, K. L., Cooper, C. C., & Nagel, M. S. (2012). College World Series broadcasts: 'They are what they are.' Journal of Sports Media, 7(2), 41-60. https://doi.org/10.1353/jsm.2012.0020

Nagel, M. S., & Howard, M. L. (2012). From the playing field to the courtroom: The past, present, and future role of the government in intercollegiate athletics' suspensions. Journal of Kinesiology and Wellness, 1, 23-34. https://www.wskw.org/jkw/index.php/jkw/article/view/38

Nagel, M. S., & McGee, L. W. (2012). Building an athletic brand: The University of South Carolina Beaufort crafts a new image. Case Studies in Sport Management, 1(1), 59-75. https://doi.org/10.1123/cssm.1.1.59

Bernthal, M., Nagel, M. S., Harrill, R., & Riner, P. (2012). All work and no play makes Jack a dull boy: An exploration of business travelers' attendance at live, ticketed entertainment events. Tourism Analysis, 17(2), 213-224. https://doi.org/10.3727/108354212X13388995267940

Nagel, M. S. (2011). Changing attitudes regarding ticket 'rights.' Journal of Venue and Event Management, 3(2), 33-37. https://sc.edu/study/colleges_schools/hrsm/research/publication_highlights/spte/journal_venue_and_event_management_archives/jvem_vol-3_iss-2/vol-3_iss-2_changing-attitudes-regarding-ticket-rights/

Southall, R. M., & Nagel, M. S. (2011). NCAA v. The Associated Press: Open records ruling may impact future athletic department activities. Sport Marketing Quarterly, 20, 170-173.

Rascher, D. A., Nagel, M. S., Brown, M. T., & McEvoy, C. D. (2011). Free ride, take it easy: An empirical analysis of adverse incentives caused by revenue sharing. Journal of Sport Management, 25(5), 373-390. https://doi.org/10.1123/jsm.25.5.373

Nagel, M. S. (2010, October). Providing consistent service at the concession stands: An exploratory study. Journal of Applied Marketing Theory, 1(2), 36-44. https://doi.org/10.20429/jamt.2010.010204

Southall, R. M., Anderson, E. D., Nagel, M. S., Southall, C., & Polite, F. G. (2010). An investigation of ethnicity as a variable related to male college athletes' sexual-orientation behaviors and attitudes. Ethnic and Racial Studies, 34(2), 293-313. https://doi.org/10.1080/01419870.2010.495409

Brown, M. T., & Nagel, M. S. (2010). Public recreation facility financing trends: Taxpayer backlash causes new models to emerge. Journal of Venue and Event Management, 2(1), 29-36. https://sc.edu/study/colleges_schools/hrsm/research/publication_highlights/spte/journal_venue_and_event_management_archives/jvem_vol-2_iss-1/vol-2_iss-1_public-recreation-facility-financing-trends/

Nagel, M. S., & Brown, M. T. (2009). The business of Japanese baseball. Asian Sport Management Review, 3(1), 2-25. https://doi.org/10.29471/ASMR.200910.0001

Southall, R. M., Nagel, M. S., Anderson, E. D., Polite, F. G., & Southall, C. (2009). An investigation of male college athletes' attitudes toward sexual-orientation. Journal of Issues in Intercollegiate Athletics, 62-77. http://csri-jiia.org/old/documents/publications/special_issues/2009/sp_04_GenderandSexual-OrientationAttitudes.pdf

Rascher, D. A., Brown, M. T., Nagel, M. S., & McEvoy, C. D. (2009). Where did National Hockey League fans go during the 2004-2005 lockout? An analysis of economic competition between leagues. International Journal of Sport Management and Marketing, 5(1/2), 183-195. https://doi.org/10.2139/ssrn.1690854

Southall, R. M., Nagel, M. S., Amis, J., & Southall, C. (2008). A method to the madness: Institutional logics and the 2006 National Collegiate Athletic Association Division I men's basketball tournament. Journal of Sport Management, 22(6), 677-700. https://doi.org/10.1123/jsm.22.6.677

Southall, R. M., & Nagel, M. S. (2008). A case study analysis of NCAA Division I women's basketball tournament broadcasts: Educational or commercial activity? International Journal of Sport Communication, 1(4), 516-533. https://doi.org/10.1123/ijsc.1.4.516

Ridpath, B. D., Nagel, M. S., & Southall, R. M. (2008). New rules for a new ballgame: Legislative and judicial rationales for revamping the NCAA's enforcement process. Entertainment and Sport Law Journal, 6(1), 3. https://doi.org/10.16997/eslj.65

Nagel, M. S., & Southall, R. M. (2007). A stadium in your front yard? Eminent domain and the potential sport marketing implications of Kelo v. City of New London. Sport Marketing Quarterly, 16(3), 171-173.

Rascher, D. A., McEvoy, C. D., Nagel, M. S., & Brown, M. T. (2007). Optimal variable ticket pricing in Major League Baseball. Journal of Sport Management, 21(3), 407-437. https://doi.org/10.1123/jsm.21.3.407

Nagel, M. S., & Rascher, D. A. (2007). Washington 'Redskins' – Disparaging term or valuable tradition?: Legal and economic issues concerning Harjo v. Pro-Football, Inc. Fordham Intellectual Property, Media and Entertainment Law Journal, XVII(3), 789-803. https://doi.org/10.2139/ssrn.1690887

Southall, R. M., & Nagel, M. S. (2007). Marketing professional soccer in the United States: Lessons in exchange theory and cause-related marketing. The Sport Management and Related Topics Online Journal, 3(2), 54-69. http://w.thesmartjournal.com/soccer.pdf

Nagel, M. S., Brown, M. T., McEvoy, C. D., & Rascher, D. A. (2007). Major League Baseball anti-trust immunity: Examining the legal and financial implications of relocation rules. Entertainment and Sport Law Journal, 4(3), 4. https://doi.org/10.16997/eslj.81

Brown, M. T., Rascher, D. A., McEvoy, C. D., & Nagel, M. S. (2007). Treatment of travel expenses by golf course patrons: Sunk or bundled costs and the first and third laws of demand. International Journal of Sport Finance, 2(1), 45-53.

Southall, R. M., & Nagel, M. S. (2005). Build it and they will come? The Women's United Soccer Association: A collision of exchange theory and strategic philanthropy. Sport Marketing Quarterly, 14(3), 158-167.

Southall, R. M., Wells, D. E., & Nagel, M. S. (2005). Organizational culture perceptions of intercollegiate athletic department members. Applied Research in Coaching and Athletics Annual, 20, 65-93.

McEvoy, C. D., Nagel, M. S., DeSchriver, T. D., & Brown, M. T. (2005). Facility age and attendance in Major League Baseball: Examining the honeymoon effect. Sport Management Review, 8(1), 19-41. https://doi.org/10.1016/S1441-3523(05)70031-0

Grants

• 2015 Southall, R. M., Nagel, M. S., and Scheyett, A. M. NCAA Division-I Football, Men’s Basketball and Baseball Players: Risk and Resilience Factors. $19,981.45. Submitted to the University of South Carolina Office of the Provost.
• 2013 Gillentine, A. (PI), Ballouli, K., DiPietro, R., Grady, J., Heere, B., Koesters, T., Mercado, H., Nagel, M., Regan, T., Shaomian, A., and Southall, R. (2013). Venue Management School Educational Materials - Phase I. $10,000. International Association of Venue Managers.
• 2012 Harrill, R., Brown, M., Li, R., and Nagel, M. S. Development of a Comprehensive and Systematic Plan for Management, Branding, and Sustainability of South Carolina's Four National Byways. $60,000. Submitted to South Carolina National Heritage Corridor/Duke Energy.
• 2011 Nagel, M. Distributed Learning Course Development Grant. $8,000. Submitted to the University of South Carolina Provost.
• 2010 Harrill, R., Brown, M., Cardon, P., and Nagel, M. S. 2009-2010 CEIR Index. $46,000. Submitted to the Center for Exhibition Industry Research.
• 2009 Harrill, R., Li, R., Brown, M. T., Nagel, M. S., and Cardon, P. W. A Development and Economic Impact Study of the South Carolina National Heritage Corridor: A Roadmap for Economic Development. $99,000. Submitted to South Carolina Heritage Corridor.
• 2007 USC International Research Grant. Awarded $10,000 (with Matt Brown) to conduct a comparison of revenue generation activities between Nippon Professional Baseball and Major League Baseball teams.

Professional Affiliations

• International Association of Venue Managers
• North American Association of Sports Economists
• North American Society for Sport Management
• North American Society for the Sociology of Sport
• Sport and Recreation Law Association
• Sport Marketing Association
• Western College Physical Education Society

Consulting Experiences

• Nagel, M. S. (2023). Content consultant for Mooney, C. Nike. Abdo Publishing.
• Nagel, M. S. (2021). Litigation consulting for the law offices of:
  • Pajcic and Pajcic
  • Searcy Denney Scarola Barnhart & Shipley, P.A.
  • Morgan & Morgan
• Nagel, M. S. (2020-present). Legal consultant for fitness blog series, American Council on Exercise.
• Nagel, M. S. (2019). NPB Companies. Litigation consulting. 
• Nagel, M. S. (2019). College sport consultant for the feature film: Coming up for air.
• Nagel, M. S. (2018). Premier Parking Services Inc. and NPB Companies. Litigation consulting. 
• Nagel, M. S. (2017). The facility management industry. AlphaSights. 
• Nagel, M. S. (2015). Facility operations project. AlphaSights. 
• Gillentine, A., & Nagel, M. S. (2015). An evaluation of the Venue Management School at Oglebay. Report completed for IAVM.
• Regan, T. H., and Nagel, M. S. (2014). Analysis of Minor League Baseball and North Augusta, South Carolina. Expert witness report.
• Brown, M., Bernthal, M., and Nagel, M. S. (2009). Analysis of the International Association of Assembly Managers Live Nation/Ticketmaster Proposed Merger Survey. Report completed for IAAM.
• Rascher, D. A., Rascher, H., and Nagel, M. S. (2008). Analysis of the potential of women's professional soccer in San Diego. Project completed for San Diego Women's Professional Soccer.
• Brown, M. T., and Nagel, M. S. (2008). Historical analysis of raceways in North America. Project completed for NASCAR. Report completed for SportsEconomics.