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    2018 Cocky Award Winners

    Daniel Lobatón and Jen Brotman accept the Cocky Award for their winning “It’s a Tide Ad” campaign.

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Super Ad Poll

April 19, 2018

And the Cocky goes to...

‪Saatchi & Saatchi executives Daniel Lobatón and Jennifer Brotman visited the School of Journalism and Mass Communications to accept the Cocky Award for their winning “It’s a Tide Ad” campaign. They shared how they came up with the “clean is everywhere” concept and what it was like to “hack” the Super Bowl.

Senior Account Supervisor Jen Brotman is a graduate of Syracuse University's advertising program where she was on the Ad Team and named Outstanding Advertising Senior.

Lobatón is creative director at Saatchi New York. From Lima, Peru, he is a self-described "ad nerd," who has worked at  AdAge Top 10 agencies in Paris, Kansas City, Missouri and Austin, Texas.


February 5, 2018 

The Votes are In

One hundred students and faculty in the School of Journalism and Mass Communications gathered in the multimedia room at the School of Journalism and Mass Communications  for the 15th Annual Cocky's Super Ad Poll to watch the game and critique this year’s lineup of Super Bowl commercials.  

The ad winning the top spot based on its persuasiveness, likability and brand identity was Tide's "It's Yet Another Tide Ad," which featured actor David Harbour. Watch the commercial»

The public voted in our online vote in the same categories that the class did. The winners were:

1. NFL Touchdown Celebrations to Come»

2.  Alexa Loses Her Voice»

3.  It's a Tide Ad»

Read more about this year's Super Ad Poll here


Each year the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial.