Skip to Content

College of Arts and Sciences


Faculty and Staff

Mark Garrett Cooper

Title: Professor
Director Film and Media Studies Program
Department: English Language and Literature
College of Arts and Sciences
E-mail: coopermg@sc.edu
Phone: 803-576-5991
Office: HUO, Room 212
Resources: English Language and Literature
Film and Media Studies Program
profile

Education

PhD, Brown University, 1998
BA, Wesleyan University, 1990

Specialization

    Early Hollywood
    Film and media historiography
    Corporate culture/institutions
    The Research University
    Gender studies

Courses

   Film and Media History
   Cinema and the Archives
   Media Industries

Activities

I investigate the history of media institutions. This interest has led me to publish two books on early Hollywood and to write another, with co-author John Marx, revealing the career of the American university as a media institution.  I am currently working on a book, “Accounting for Motion Pictures,” that will reconsider film and television history from the point of view of its accounting practices. I am also involved in collaborative projects to bridge disciplines, institutions, and communities by means of digital tools and archival media, work that led me to co-edit a collection on archival newsfilm.

Publications

BOOKS

  • Media U: How the Need to Win Audiences Shaped Higher Education. With John Marx (University of California, Davis). Columbia University Press, forthcoming 2018.
    This book describes how the US university developed as a media platform. For the past century and a half, American universities have built and maintained audiences through football games as much as through curricula, through film, radio, television, and digital computers as much as through print. Homecoming games and freshman composition, movies and research publications, twitter feeds and humanities centers are not in fact the adversaries stereotyped by so many accounts of US higher education. Instead, a common imperative informs them: through feats of mediation, universities bind individuals into groups and certify hierarchical distinctions.
  • Rediscovering US Newsfilm: Cinema, Television, and the Archive. Co-edited with Sara Beth Levavy, Ross Melnick, and Mark Williams. AFI Film Readers. Routledge, forthcoming 2018.
    Assembling new approaches to the study of U.S. newsfilm in cinema and television, this edited collection makes a long overdue critical intervention in the field of film and media studies by addressing the format’s inherent intermediality; its mediation of events for local, national, and transnational communities; its distinctive archival legacies; and, consequently, its integral place in film and television studies more broadly.
  • Universal Women: Filmmaking and Institutional Change in Early HollywoodUniversity of Illinois Press, 2010.
    A Choice outstanding academic title, 2011.
  • Love Rules: Silent Hollywood at the Rise of the Managerial ClassUniversity of Minnesota Press, 2003.

 SELECTED ESSAYS 

  • “Does Merit Have a Future?,” with John Marx, Forum on Cathy Davidson, The New Education: How to Revolutionize the University to Prepare Students for a World in Flux. PMLA, forthcoming.
  •   "Crisis, Crisis, Crisis: Big Media and the Humanities Workforce." With John Marx. differences 24.3 (2014).
  • “Motion Picture Accounting.” Oxford Bibliographies Online. Oxford University Press (2014). 
  • "Tackling Universal Women as a Research Problem: What Historiographic Sources Do and Don't Tell Us about "Gender" in the Silent Motion Picture Studio." Framework 51.2 (2011).
  • "Pearl White and Grace Cunard: The Serial Queen's Volatile Present." Star Decades: Screen Stars of the 1910s. Ed. Jennifer M. Bean. New Brunswick: Rutgers University Press, 2011. 
  •  "Archive, Theater, Ship: The Phelps Sisters Film the World." Researching Women in Silent Cinema: New Findings and Perspectives. Monica Dall' Asta, Victoria Duckett, Lucia Tralli, eds. University of Bolonga, 2013. DOI 10.6092/unibo/amsacta/3805