Hudson has written five books. His latest—co-written with travel writer Louise Hudson—is called Golf Tourism. It details international best practices in marketing, management, operations and development, including a case study on South Carolina. Hudson notes that golf tourism represents a vast and growing travel market, valued at about $20 billion worldwide.
“The golf industry is a critical part of South Carolina’s tourism sector,” Hudson notes. “I am hoping that the book and my research in this area will be of great benefit to anyone involved in golf tourism.”
Hudson’s other books focus on the international ski industry, sports and adventure tourism, and tourism marketing. Additionally, he has published countless journal articles and is an internationally recognized public speaker on topics such as tourism marketing, film tourism, consumer trends, sport and adventure tourism, and reaching baby boomers.
Hudson says that although moving from the Canadian Rockies to South Carolina is a dramatic change, he is excited about the new challenge and opportunity.
“Often, tourism is an academic subject not taken seriously despite its importance as an industry. It is, after all, the number one industry in the world—as it is in South Carolina,” he says. “USC should be commended for creating this Center. It has some excellent researchers already, and I am looking forward to being part of that team.”
Hudson notes that the state’s CoEE Program shows South Carolina’s commitment to innovation and was a major factor in his decision to move his work to the Palmetto State. “It is wonderful to be part of a high-profile program that will spur the state’s economic development,” he says.
“The CoEE Program is helping create jobs not only in emerging industries like biotechnology and future fuels, but also in well-established industries like tourism,” says CoEE Review Board Chair Paula Harper Bethea. “We are excited about the fresh ideas and energy Dr. Simon Hudson brings. We are confident that his work will be a major step forward in maximizing our tourism industry and creating economic opportunity for all South Carolinians.”