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Max Utsler
Extending the Reach of Super Bowl and Daytona 500 Advertising

Student Comments

  • Really good information presented. The presentation made me see how advertising is more than just a stand-alone 30-second spot. It is important to consider the reach of advertising a big event.
  • I like the term ‘surround sound’ advertising or ‘strategy.’ I think that we can learn a more parochial method (like he was talking about) of ratings – success. Seeing how advertising is previewed, then evaluated, and supported by other media is an interesting subject.
  • Love the tie! He clearly likes NASCAR. I thought it was really interesting to see what the Super Bowl focuses on (advertisers) versus NASCAR (drivers and sponsors), especially since I know nothing about NASCAR. Both are great ad hubs but for very different reasons and take very different approaches. I also enjoyed the mention of Web sites and URL effectiveness because I wrote a paper on that after last year’s Super Bowl for Bonnie’s class!
  • I learned a lot about advertising during NASCAR events. It is interesting to see how many people the events reach because I have never watched one. Mr. Utsler was very informative and interesting.
  • This lecture was very interesting. I had no idea how different advertising in the NFL games was from advertising in NASCAR. I also found it interesting that paying $3 million for an ad in the Super Bowl is actually effective because there is such a great reach. I always thought it was just overpriced and ridiculous.
  • Enjoyable presentation. I typically would never find anything NASCA-related remotely interesting, yet the presenter made a good crossover with a relevant and well-prepared presentation of materials. The presentation helped actualize the scope of big-event advertising, their implications and implementation techniques.
  • Dr. Utsler presented some interesting data on the Super Bowl and NASCAR. I’m far from being a NASCAR fan, but the statistics presented swayed my opinion of the organization as an advertising powerhouse. Even I can name 5 or 6 driver, and I have never watched an entire race.
  • Cool! Though I am not an ad major, I enjoyed gaining a better understanding of effective publicity. I never knew there were such masterful minds/planning behind genius promotion. He told us what we wanted to know.

 

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