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Study Abroad Office


Marketing Your Global Classroom

We have compiled advice for you to advertise your program to a variety of students on campus. 

In addition to the resources below, please refer to the USC Marketing Toolbox for additional resources including print templates, logos and official colors.

1. Program Flyer

  • Easy and convenient way to highlight the features of the program. Post these flyers in and around academic department buildings and Russell House (drop off up to five flyers at the second floor lobby). Be sure to include the location, dates, cost, application and prerequisite requirements, highlights, course being offered, and who to contact for further information

2. Digital Screens

  • See if your department has digital screens where you can place an ad. These must be submitted as a horizontal image. Contact the owner of the screen for further details.
    • RHU Theater: Send your PowerPoint slide explaining what you are advertising and when you would like it advertised. Slides will run as a “preview” to movies. Reserve ad space by emailing sacinema@mailbox.sc.edu.
    • Residence Halls: Complete the Advertising Request Form. Submit the form to the Marketing and Communications Office, along with the digital slide graphic (1920px x1080px) to the Marketing and Communications email: sahousmc@mailbox.sc.edu. Pre-pay the $50.00 cost of the advertising week (Ads run Monday thru Sunday). A confirmation email will be sent to all confirmed advertising requests upon completion of payment. Graphics must be received by Friday at 12:00 p.m. the week prior to its run time

 3. Social Media

  • Share your Global Classroom Program information via social media outlets. Write up a blurb about your program and submit to Rebecca Dattilio to be shared on our social media outlets and weekly newsletter. Also, share the blurb on your department’s social media outlets. Note: This should be text based so that the information can be easily copy and pasted although 1-2 photos can also be submitted separately.

 4. Department Website

  • Post information about the program with photos on your department’s website. Be sure to include the location, dates, cost, scholarship opportunities, application and prerequisite requirements, highlights, course being offered, and who to contact for further information. Also include a link to the individual page for your program on our website and the Study Abroad Office homepage. The individual program page can be found by visiting the Study Abroad Office homepage; on the left hand side click Steps to Study Abroad, then Choose Your Destination and search for your program in the table. Once you find your program, click the title and follow the link to an external webpage in Symplicity (our online database).

5. Tabling

  • Log in to your 25Live Account. Go to “Event Wizard” and fill out the proper information requesting a table on Greene St., 1st Floor of Russell Hour, or 2nd Floor of Russell House. Be sure to bring visually appealing flyers and banners to entice students to stop by. Russell House will provide the table and two chairs but is it your responsibility to bring the table cloth.

6. Pop-Up Advising

  • Host drop-in advising hours or an info session in the Study Abroad Office. Contact Rebecca Dattilio for further information.

7. Classroom Presentations

  • Announce the program in your classes repeatedly and hand out program flyers. Also, reach out to other colleagues in your department and ask them to make announcements in their classes or request to speak to their classes, if possible. We recommend targeting classes for students in specific majors relevant to the program or classes that focus on topics similar to the program.

8. Past Participants

  • Students want to hear about students’ past experiences. Invite past participants to assist in your presentations, information sessions, etc.

 9. Email

  • Send emails to students in your department regarding the program. Be sure to include the location, dates, cost, scholarships opportunities, application and prerequisite requirements, highlights, course being offered, and who to contact for further information.

 10. Study Abroad Fair

  • The Study Abroad Office holds the Study Abroad Fair in the Russell House Ballroom in September. It is very important that faculty leaders attend the Study Abroad Fair to promote their program. Be sure to invite former student participants to share their experiences with prospective students. Contact Rebecca Dattilio for further information and to reserve a table at the Fair.